Colour has a huge influence on how we (humans) interpret brands and businesses. Believe it or not, most of our thoughts are sub-conscious but it is these thoughts that lead us to spend our money or walk away.

Different colours can convey different emotions and meanings, and are often used in different industries to create a particular feeling or mood. For example, blue is often used in finance and banking because it is associated with trust and stability, while red is commonly used in food and beverage branding because it stimulates appetite and evokes excitement.

Below is a table of colours that explains some of their associations.