1. Choose The Right Position On Your Strap Before tightening anything, decide where you naturally reach for your camera. Most users position the CamLatch on the upper section of the shoulder strap — just below collarbone height. This keeps your camera secure but instantly accessible. Avoid placing it too low, where it may swing, or […]
Colour has a huge influence on how we (humans) interpret brands and businesses. Believe it or not, most of our thoughts are sub-conscious but it is these thoughts that lead us to spend our money or walk away.
Different colours can convey different emotions and meanings, and are often used in different industries to create a particular feeling or mood. For example, blue is often used in finance and banking because it is associated with trust and stability, while red is commonly used in food and beverage branding because it stimulates appetite and evokes excitement.
Below is a table of colours that explains some of their associations.
passion, love, anger, danger, warning
sunshine, happiness, joy, intellect, caution
calmness, trust, loyalty, wisdom, mystery
purity, innocence, cleanliness, peace
warmth, energy, happiness, enthusiasm
innocence, femininity, compassion, love
power, sophistication, mystery, evil
modernity, sophistication, industrial, cold
royalty, luxury, creativity, mystery
nature, growth, health, harmony, money
earthliness, reliability, dependability, friendliness
luxury, wealth, success, prestige, glamour
